As a teenager, Grant* needed orthodontics (braces), but at the time his family was unable to do anything to help him. During the following decades, his teeth became more crowded, misshapen and unsightly. By his mid-30s, he was energetic and hardworking—but he was never as successful in his sales career as he had hoped. His love life had faltered, too. Desiring improvement in all areas of his life, he talked with his friend and executive coach, Dr. Sandy McKenzie, who referred him to Mastro.
Mastro performed instant orthodontics on Grant, a procedure using hand-carved veneers and crowns to create perfectly aligned teeth and a magnificent smile in just two visits. A few months after his smile makeover, Grant reported that customers seemed to treat him with more respect, and sales had increased by 30 percent. Within the year, the dental staff also received an invitation to Grant’s wedding.
The Rule of 12 is a well-known tool used in projecting self-image, and is based on the principle that people first access us by looking at the top 12 inches of our overall appearance. Psychologists, executive coaches and matchmakers reiterate that an attractive smile communicates health and competence and opens doors to greater personal and professional potential. Far more than words, whiter, perfectly-aligned teeth influence others’ perceptions of our attractiveness and success in all areas of our lives.
Mastro’s list of Cinderella stories is endless. As Grant’s executive coach explained, “In our competitive culture talent, hard work and a loving heart are not all it takes to achieve dreams and goals or to ignite romance. Your smile is a major and powerful part of what you communicate about yourself!”
(*Names changed for confidentiality.)
Article by Dr. Sandy McKenzie
